It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more.
Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers.
Location, as you know, is a critical data point for marketers—especially given that mobile devices are now the most intimate devices we own, with us virtually all the time. (Think of location signals as “cookies” for the physical world.) Because of this, it’s a great tool for addressing prospects in a relevant way.
Location-targeted mobile ad spend is expected to rise from $9.8 billion in 2015 to $29.5 billion in 2020. In the report, you’ll find a number of best practices from major retail brands like Elle Magazine and Urban Outfitters, geared to revolve around four major consumption stages: consideration, evaluation, purchase and loyalty.
Here’s a glimpse of what you’ll learn:
To learn more, download the Playbook here.
Interested in retail strategies for your campaigns? Email our team at firstname.lastname@example.org.