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Partner Perspective: Factual Interviews MediaMath

MediaMath, in collaboration with Factual, provides media buyers with rich, global location data to deliver relevant advertising to mobile users through their omnichannel platform. I spoke with Heather Blank, GM, Audiences at MediaMath, to dive into our partnership and explore recent trends in location data usage across the industry that will span into 2018. Leighann Terraforte:...

Factual Welcomes Leading Ad Platforms to Growing Partner List

Factual’s mission is to make high-quality location data easily accessible to those that need it. For this reason, we’re pleased to offer data access to more marketers than ever before through integrations with three new DSP partners: AppNexus, dataxu, and BrightRoll, an Oath brand. The addition of these partnerships solidifies Factual’s position as the most distributed...

Factual Analysis: The Most Popular Fast Food Chains In Every State

Yesterday, Business Insider and Foursquare published a map of the most popular fast food chains in every state in the U.S. Though Foursquare’s methodology looked at the most popular chains per location, the chains were presented as the most popular overall, with Chick-Fil-A identified as top in 39 out of 50 states. Credit: Business Insider/Skye Gould...

Universal McCann, Cadreon and Factual Win Awards for BMW’s Ultimate Data Machine

Congratulations to Factual partners Universal McCann (UM) and Cadreon for their award-winning use of location data for BMW’s mobile ad campaign! The mobile campaign was awarded two placements at The Drum Digital Trading Awards USA , including the Chairman’s Award and Most Effective Use of Data. Factual’s mission as a neutral data provider is to arm...

Quality Matters: Ad Age and Factual Explore Marketers' Views on Location Data

As Andreessen Horowitz partner Benedict Evans once put it, “Mobile is eating the world.” And location is to mobile what visuals were to television: it’s the single most differentiating characteristic of mobile devices versus their predecessor, the desktop. For marketers, location provides valuable insight into consumers’ context as well as real-time data signals for hyper-relevant targeting....