Factual Increases SXSW Foot Traffic for Leading EHR Software Provider

Factual Products: Geopulse Proximity

Business Problem

A leading Electronic Health Records (EHR) software provider wanted to generate awareness and increase foot traffic to their booth at SXSW.

The Solution

Factual recommended Geopulse Proximity targeting to reach devices located at hotels, conference centers, airports, bars, restaurants, and concert venues within Austin, Texas during SXSW.

The Results

Engaging Performance
Segments with Factual targeting saw a 0.61% CTR - 10x better performance than broader mobile targeting tactics. Factual also delivered a more efficient CPC of $2.24 compared to $17.88 for other segments.

Better Video Completion Rate
Factual segments saw an 87% video completion rate - 38% higher than broader mobile targeting segments.

Real World Impact
Factual Proximity targeting proved to generate an increase in visitors to the client’s booth.