A major CPG food brand wants to reach barbecue lovers based on their seasonal outdoor activities to generate awareness and interest for a new product line.
Xaxis recommended enhanced Geopulse Audience targeting powered by Factual’s Observation Graph. Their audience segments targeted devices who visit barbecue restaurants and BBQ-related outdoor locations, during daytime and early evening hours on weekends.
Increase in Brand Awareness Segments with Factual targeting proved to generate the increase in awareness the client was looking for. The campaign generated an 18.2 point lift in brand awareness when compared to the control group.