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Snapchat's Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat.

MarTech Advisor

MobFox to Offer Factual and adsquare Data Directly from Its SSP

For the first time, DSPs can now benefit from data sourced by location data provider Factual, making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.

Mobyaffiliates

Juice Mobile boosts partnership with Factual for mobile campaigns with guaranteed customer targeting

With Guaranteed Customer Targeting, ad clients can now reach their audiences in a more deterministic way, by leveraging real-world behavioural data via JUICEā€™s programmatic direct platform Nectar.

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Mobyaffiliates

Factual partners with Adform to boost access to location data for mobile advertisers

The deal is in line with the company's European expansion plans and follows news of its extension of European operations in early 2017.

Adweek

What 6 Data Leaders Have to Say About Audience Targeting

Sounding off on quality, mobile, clickstream and more