Built in LA

12 local entrepreneurs who just can’t stop starting up

A handful of local entrepreneurs have opted to start their second, third and even fourth business ventures right here in the City of Angels.


Where In The World Is Your Digital Consumer

First-party data troves have become more robust over the last few years.


How Startups Can Source Data to Build Machine Intelligence

Data is the fuel of the new AI-based economy


Until We Fix Location Data Inaccuracy, We Will Never Close the Mobile Spending Gap

The ability to leverage location data – not just to launch targeted advertising campaigns, but to learn about an audience, create rich customer profiles and shape future marketing decisions – is part of what makes mobile so powerful and unique.


Snapchat's Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat.